Welcome to Immense Business!
In this article, you will get the detailed guide about Search Engine Optimization popularly known as SEO also in digital marketing space. In this blog i have tried to explain SEO in very layman language along with its two major categories i.e. On-page SEO and Off-page SEO.
Seo stands for Search Engine Optimization, which means optimizing (referring to fitting the right block to the correct place ) the content on any website according to the set of rules made by the search engine.
For example – I have the domain “ Immensebusiness.in “ with me, and I post content on this web address with the specific digital marketing category and its related concepts. Here are two key points to observe,
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Take one – I have a clear industry to write about, it will never be an amalgamation of multiple categories like you have spotted a corner related to entertainment news or political opinions, etc, because this domain is only targeted to digital marketing, social media, branding, and other concepts.
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Take two – I have a self-explanatory domain name that depicts that the information on this website is going to be about business as the name says “ Immense Business” . Digital marketing and the new business era are directly proportional to each other. Hence, a clear vision and thought process just after seeing the name, like no miss interpretations at all.
Keynote –
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Dedicated Domain name
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Dedicated Industry
These two are rules that have been made by the search engine in order to make the blog more reliable and information oriented. Similarly, other rules must be followed while curating a blog or website. Be it on any topic the base is always going to be the same. It is a small introduction to SEO so that our readers will have an idea about what they are going to study. If you have understood the concept then make sure to comment and let me know your opinions as well, definitely a legit motivation for me.
Now, SEO is of two major types-
Off-Page SEO
On Page SEO
Off-page SEO—This is an activity that comes under the SEO strategy. In simple words, it means all the activities are done outside the website to make the blog rank on searched keywords and make the content reliable and trustworthy. It is a very eye-catching activity as in this, your website credibility as well as the credibility of third-party websites matters. It is preferred to look out for the same industry-based websites to do off-page SEO activities.
Activities that are included in Off Page SEO are-
Link Building
Influencer marketing
Local SEO
Forums
Guest posting
Social marking
Article submission
Press release
Image submission
Document sharing
On-Page SEO – as the name says on page SEO it simply means all the activities that are done on the page i.e. on the website itself. In this activity, the main emphasis is on making and maintaining the website appearance, navigation, layout, etc. You will not be dependent on other domains for credibility and authenticity.
Activities that are included in On Page SEO are –
Image optimization
Content quality
Mobile responsiveness
Internal linking
Keyword research
Optimizing heading tags
Meta description
Schema markup
Crawling
Site speed
The difference between On page and Off page SEO is-
If you have learned anything valuable so, kindly comment and let us know! If you have any questions / recommendations again comment box is open to you also reach out at info@immensebusiness.com.
Thank you !
We also provide end to end influencer marketing solution for both brands and influencer. If you have any interest so connect at @Bansalmarketingsolutions or you can email us at bansalmarketingsolutions@gmail.com
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