To all the job class people, ALLEN SOLLY is one of their favorite brands because it makes them fashionable while working. THE WAY YOU LOOK IS THE WAY YOU FEEL. The clothes you wear define your personality too.
SO, today we are going to know about –
1. What is ALLEN SOLLY?
2. How did it get started and its history?
3. Its SWOT analysis
4. Its social media links
5. Some of their facts
6. Its management teams
7. About their acquired assets
8. Competitors
FACT- ALLEN SOLLY IS AN INDIAN BRAND.
1. WHAT IS ALLEN SOLLY?
Allen Solly an initiative of Madura Fashion & Lifestyle. A division of Aditya Birla Fashion and Lifestyle. It is India’s largest and fastest-growing branded apparel company in the retail sector because of its innovation in the fashion trend.
It deals with WOMEN & MEN FASHION.
2. HOW IT GETS STARTED AND ITS HISTORY
Allen Solly was founded in 1744 by William Hollin and Co Ltd. The brand was bought in India in the ’90s by a company called Madura Garments. Madura Garments, a division of ADITYA BIRLA FASHION AND LIFESTYLE(ABFRL). In 2002, Allen Solly became the first Indian brand to introduce work fashion for women.
So, now it’s a venture of an Indian company known as ABFRL.
ABFRL hosts India’s largest fashion network.
It includes 2,700+ ABFRL brand outlets.
A footprint of 7.5 million sq. ft. of retail space across 750+ cities and towns.
It has ~30 million Loyalty Members as of 31st March 2019.
3. SWOT ANALYSIS
SWOT analysis includes
-strength -weakness
-opportunities – threats
| STRENGTH | WEAKNESS |
| – Operates in 40+ countries-Own design team-Multiple sub-brands– Self-operated product team– Strong management team | -Global penetration is the less-Cannibalization effect |
| – Digital presence-Global exposure | – High competition-Local markets are copying their design, pattern, etc. |
| OPPORTUNITES | THREATS |
The cannibalization Effect means – a reduction in sales, revenue, and market share of one product.
4. SOCIAL MEDIA LINKS
Regular campaigning and interacting with the audience give a profitable boost to the brand. ALLEN SOLLY introduces casual work apparel in a way that they become the most preferable outfits. So, because of their active advertising and using promotional tools they capture the huge attraction of their targeted customer base.
5. SOME OF THEIR FACTS
TAGLINE– Friday Dressing; Why so serious
USP– Stylish office wear
SEGMENT – Young fashion-conscious MEN AND WOMEN
BRAND AMBASSADOR – Indrani Dasgupta
BRAND NAME – ALLEN SOLLY
CATEGORY– Apparel and accessories
HEADQUATERS– Bengaluru
OPERATING STATUS– active
NUMBER OF EMPLOYEES– 120,000
IPO STATUS – private
6. ITS MANAGEMENT TEAM
FOUNDER – William Hollin and Co Ltd
OWNER – Aditya Birla Group
CEO – SOORAJ BHAT
CHIEF BRAND OFFICER – Arjun Ramamoorthy
7. ABOUT THEIR ACQUIRED ASSETS
ABFRL has acquired exclusive online and offline rights to market the global brand – ‘Forever 21’ and its existing store network, in fast fashion.
8. COMPETITORS
1. Raymond Limited
2. Arrow
3. Belmonte
CONCLUSION – IT IS EASY TO ACQUIRE SOMETHING BUT TO MAKE IT A DESIRABLE LEVEL REQUIRES EFFORTS AND STRATEGIES.